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Answer Every Bedding Question Your Customers Ask - Build Trust, Inspire Confidence & Close More Sales
By Devang Dalal
Co-Founder, Bianca Home
What Is The Retailer’s Sleep Bible?
What Is The Retailer’s Sleep Bible?
A Practical Guide to Selling Better Sleep – Not Just Bedding
A Practical Guide to Selling Better Sleep – Not Just Bedding
The Retailer’s Sleep Bible is India’s first no-fluff, field-tested guide for home textile retailers.
The Retailer’s Sleep Bible is India’s first no-fluff, field-tested guide for home textile retailers.
Written by industry veteran Devang Dalal, this book arms retailers with the tools, clarity, and confidence to sell solutions, not specs.
Written by industry veteran Devang Dalal, this book arms retailers with the tools, clarity, and confidence to sell solutions, not specs.
It covers the 7 essential bedding categories — Mattress, Pillow, Bedsheet, Comforter, Quilt, Cushion, and Blanket — from the lens of customer.
It covers the 7 essential bedding categories — Mattress, Pillow, Bedsheet, Comforter, Quilt, Cushion, and Blanket — from the lens of customer.
Why This Book Matters
Why This Book Matters
Customers today are:
Customers today are:
- Confused by too many options
- Asking detailed questions about sleep posture, temperature, back pain,etc.
- Expecting advice, not just a price tag
- And most salespeople are not trained to answer those.
This book fills that gap — helping you:
This book fills that gap — helping you:
- Turn product specs into clear customer benefits
- Confidently recommend the right bedding for each user
- Build loyalty and repeat sales through education and trust
Who Should Read This
Who Should Read This
This book is a must-have if you're:
This book is a must-have if you're:
- A home textile retailer (offline or online)
- A store owner looking to train your staff
- A brand distributor, regional head, or product trainer
- A category buyer for modern trade or ecommerce
- A sales professional in the bedding business
It’s also useful for interior designers, category planners, and trade professionals who wish to speak the language of better sleep.
It’s also useful for interior designers, category planners, and trade professionals who wish to speak the language of better sleep.
What’s Inside the Book
What’s Inside the Book
- The Truth About Thread Count — and what customers should really focus on
- How to Recommend Pillows Based on Sleep Position & Pain Areas
- Comforter GSM Explained — For Indian climates and AC rooms
- How to Explain Fabric, Weave & Finish in Simple Language
- How to Handle Customer Objections with Science, Not Sales Talk
- Positioning Yourself as a Sleep expert, Not Just a Retailer
About the Author – Devang Dalal
About the Author – Devang Dalal
Devang Dalal is one of India’s most trusted names in the home textile industry. A Chartered Accountant turned entrepreneur, he has built Bianca Home into a national brand known for design, quality, and sleep innovation.
Devang Dalal is one of India’s most trusted names in the home textile industry. A Chartered Accountant turned entrepreneur, he has built Bianca Home into a national brand known for design, quality, and sleep innovation.
He also led the India launch of Nautica Home, and has personally met 300+ retailers across 14 states to understand the pulse of the Indian bedding market.
He also led the India launch of Nautica Home, and has personally met 300+ retailers across 14 states to understand the pulse of the Indian bedding market.
This book distills over 15 years of experience into one ready-to-implement field guide.
This book distills over 15 years of experience into one ready-to-implement field guide.
Forward By - Kishore Biyani
Forward By - Kishore Biyani
“Category creation is a cornerstone of retail and consumer business, and Devang's sincere and insightful effort is a step forward in this direction. This exploration is a valuable resource for textile professionals and consumers alike, shedding light on a rapidly growing category.”
“Category creation is a cornerstone of retail and consumer business, and Devang's sincere and insightful effort is a step forward in this direction. This exploration is a valuable resource for textile professionals and consumers alike, shedding light on a rapidly growing category.”
— Kishore Biyani, Founder, Future Group
— Kishore Biyani, Founder, Future Group
What Industry Leaders Are Saying
What Industry Leaders Are Saying
“We trained our staff using just two chapters — and our customer conversations transformed immediately.”
“We trained our staff using just two chapters — and our customer conversations transformed immediately.”
— Store Owner, Pune
— Store Owner, Pune
“Devang makes sleep science easy to understand — and easier to sell.”
“Devang makes sleep science easy to understand — and easier to sell.”
— Sales Head, Home Décor Franchise
— Sales Head, Home Décor Franchise
Want to Create Your Own Sleep Sanctuary?
Want to Create Your Own Sleep Sanctuary?
Explore premium, thoughtfully designed bedding at Bianca Home — trusted by thousands across India for sleep-enhancing textiles.
Explore premium, thoughtfully designed bedding at Bianca Home — trusted by thousands across India for sleep-enhancing textiles.
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